I never thought that a product so boring as an online platform to book vacations could come up with something really funny. Booking.com did it! I don't know exactly how they did it - btw this very entertaining spot was created by the Agency Wieden & Kennedy (Amsterdam).
Maybe it is the honesty with all the prejudice or the naked truth they use in their commercial to under and outline the small fights we all have to fight when it comes to family vacation. Maybe it is just the simple mechanism of exaggerating all the emotions we go through when we have to deal with all different kind of characters and wishes in one family or in a group of friends?
First of all, how crazy it is anyway to go on a vacation TOGETHER with someone? David McCandless and Lee Byron said it in 2011 - vacation time is peak break up time.
A friend of mine based in London, a married mother of two did for the first time in her life an experiment. She and her husband sent each other alone and separate from each other on vacation to Thailand. This Metropolitan mum was so proud to really do something so unusual and unbelievable. I guess most people will say she is crazy and selfish and not a lot of people (besides moms) will actually understand. But the truth is that it is more dangerous to go on a family vacation with actually the whole crowd.
But after seeing this spot on abc I might consider taking my crazy loved ones with me. If we can share just some emotions of what those people experience then it was all worth it. But you have to see it for yourself - it will make you smile and maybe book.
What is your last most intense vacation remembrance?
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