J'adore - Picture Perfect

Even though the spot had its premier already in 2011 and the perfume it self was originally launched in 1999, it has not lost any of its magic and power.

While watching the Golden Globes 2014 last Sunday night I was already in a Hollywood glamor kind of mood and with my glass of champagne handy I was very critical about dresses, hairdos, make-up,…
But the second the Dior commercial was on air I had to sit up straight and had to stop with the gossiping. TBWA Paris had done something magical. When you watch the spot for the first time you will only notice the powerful song (#Gossip 'Heavy Cross') and the product - Dior's j'adore. When you coincidentally see the commercial a second, third or when you are lucky even a fourth time you will be drawn into a real but unrealistic world of stars from now and then…which brings on the magic.

The spot was shot in the glamorous Versailles Grande Galerie or Galerie des Glaces (the Hall of Mirrors).

The very sexy Charlize Theron not only glides through almost every sequence changing her elegant suit and slides into this one of a kind Dior couture dress - btw there was only that one made, so don't even bother with looking it up online…I tried everything - but Dior also presents special guests. You really have to look twice, but Charlize is in good company in this commercial. Marlene Dietrich, Marilyn Monroe and even Grace Kelly are part of the runway show.

In addition to the creative clue to work with A-class stars from the former Hollywood days, the camera work, the theme colors, the storyline, especially the alignment of all movements and steps of Charlize with the beat of the music have set a very high standard for all agencies out there. All of this was chosen very wisely and with passion for the brand and I have never seen such a perfectly executed, energetic, exciting and moving commercial.