I don't mean the man, btw one of my husbands favorite designers (especially when it comes to his Purple Lable line), no...I am talking about the brand.
After the first advertising I saw in the New York Times Style Magazine 'T'
I thought - OMG really, she passed away? Then I thought - OMG really, he passed and she has now taken over? After it was clear that neither of this had happened, thank god, I still couldn't stop thinking about the way the campaign spooked (sorry a typo) spoke to me.
My thoughts spun around the idea that maybe the brand, which already has a lot of different labels and sub brands - I think its diversity is beyond healthy - will maybe pull everything together again? Then I remembered that Ralph Lauren's wife Ricky always was his muse so this campaign must have been some kind of tribute to her! Right? Or he will step down and she will become the new designer behind the brand 'Ralph Lauren'? What ever the reason was behind this product launch and this campaign, it certainly made me talk about it - so marketing mission acomplished.
But there is one other delicate issue about the name of the bag… so back to The Ricky Bag.
Can you really name a bag in the same way Hermès named its famous Kelly Bag (formerly known as the Sac à dépêches)? Do you really want to compare them - the two ladies, the two bags?
I have to admit, that Ricky's style is inspiring and classy. I just love the way she combines sporty, casual and chic in a way that it looks stunning.
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