Beauteousness Charlotte Casiraghi

It took me a while to decide wether or not I want to write about the Gucci campaign with Charlotte Marie Pomeline Casiraghi (fifth in line to the throne of Monaco). I have a lot of respect for her and her family. There were too many blow of fates, too many tragedies this family had to overcome - but they did it and look at this strong and beautiful lady Charlotte has become.

I (re-)discovered this ad in the french magazine Vogue Paris back in April 2013. The Gucci 'Forever Now Campaign' made its debut in 2010, shot by Mert Alas and Marcus Piggott. I barely speak french but the sub line 'Une célébration éternelle de la grâce féminine.' spoke out loud what I was thinking (...in german). If there is a dynasty of gracious women, the House of Grimaldi bears them:

Princess Charlotte, Duchess of Valentinois, mother to Rainier III, Prince of Monaco

Grace Kelly

Caroline, Princess of Hanover

…and thank god they are still working on it - hopefully baby Raphael is just the start!

Charlotte has already done four 'Forever Now Campaigns' for the Italian label, all of which have been conceived by her close friend Frida Giannini (Gucci's creative director). The two horse lovers met in Paris with François-Henri Pinault (CEO of Kering - Gucci's mother company) back in 2009 and they launched the new campaign, featuring Charlotte and her horse...shot by my adored photographer Peter Lindbergh.  The first three campaigns were in honor of the classic red and green stripes, the horse bit and the flora print, the latest one is a celebration of the Bamboo bag.

On a side note - for the fans of Bruce Weber - while searching the internet to find out more about this Gucci campaign I found this very touching video that was shot for the Forever Now Campaign.

But this campaign is much more then just image, more then just beauty, it is history, heritage and understanding of true values. 

I am sure some people up there are very proud of you, Charlotte.