Adam? Who the f… is Adam?

I just got back from two amazing weeks in Europe…some skiing, some QT with family and good old friends AND a tone of errands.

Living in more then just one country is exciting but strenuous.  I have no idea how you international people deal with all the stuff that needs to be done in days what usually takes months!?! If you know the trick, please let me know.

But since a lot of traveling also gives me the chance to get inspired, to think outside the box and get access to great new international ad campaigns, I am reconciled with work and play.

While having a fantastic afternoon at a friends house in Germany, the kids were playing nicely together and with some coffee, prosecco and apple crumble on my side I briefly mentioned my blog and my friend's response was: 'Ahhhh, here is a campaign you have to see!' And yes - she was so right…

Is this a campaign for a brand new designer? Is this a spring shooting for some fashion magazine? Is this an ad campaign for a car? This ad campaign does not even look like a print ad, an editorial or a media campaign nor a product placement. What is it?

The fairly new Chief Marketing Officer at Opel, Tina Mueller did something unexpected, innovative and very creative to turn around the not so fresh image of this German car manufacture.

You need to know that a change of the Opel image into something cool and young would be comparable to something like... asking Jude Law out - not impossible but… 

Tina started her career at Henkel and was known as the 'shampoo princess'. She knows how to foam not so sexy every-day products in a glamours look and feel. But a car - this is a mens world!

Together with Kerstin Schneider, the ELLE fashion director, Tina kicked of a new area of car talk. They used matching color codes in a very smart and creative way to underline the range of the different new car finishes. Top model Katrin Thormann wore different looks and different designers like Rosie Assoulin, David Koma, Cedric Charlier or even Lavin. Every little detail played its roll to underline the idea of having a fashion shoot and let the little car be part of it in a very natural and sophisticated way. The campaign was also published in February in "Harper's Bazaar" and "InStyle". And here is the making-of-video…enjoy!

Not so sure if the newest approach is the right path (or autobahn) to take? Opel's lead agency Scholz & Friends even said it themselves: 'This is the biggest turnaround challenge in automotive in Europe.'

Btw Opel is owned by an American company - General Motors - which has a new CEO since January, 15th 2014...the first female CEO ever of a major global automaker: Mary T. Barra!

Maybe that will help…you rock girls!