60 things you probably didn’t know about New York City!

I will not look into all 60 in detail…but I wanted to sweeten your week with my favorite ones!

#7 Everybody in the entire city who was moving apartments had to move on May 1.

I was shocked when my husband told me that our landlord gave us 'only' a two year lease - we just moved in. Really we have to do this again in two years? But until World War II it was even worse…
Can you imagine the whole city playing trip to Jerusalem?

#16 On November 28th 2012, not a single murder, shooting, stabbing or other incident of violent crime in NYC was reported for an in tire day. The first time in basically ever…hopefully not the last one!

#20 There is a birth in New York City every 4.4 minutes. So is OB Gyn the second most wanted career in New York after 'being in finance'?


#27 In nine years, Madison Square Garden's lease is up and it will have to move. I wonder when the Statue of Liberty will have to be relocated to make room for apartments?




#29 It can cost over $289,000 for a one-year hot dog stand permit in Central Park….I will never argue with you guys over a three dollar bun again, promised.

#32 There are fake buildings in the city that are used for subway maintenance and ventilation.

#54 It would cost about $17,000 to take a cab from NYC to L.A.

#59 The price of a slice of pizza and the cost of a single ride on the subway has been nearly equal for the past 50 years.

If you want to see the full list go to BUZZFEED.
Have a great week here in New York and everywhere else!

Adam? Who the f… is Adam?

I just got back from two amazing weeks in Europe…some skiing, some QT with family and good old friends AND a tone of errands.

Living in more then just one country is exciting but strenuous.  I have no idea how you international people deal with all the stuff that needs to be done in days what usually takes months!?! If you know the trick, please let me know.

But since a lot of traveling also gives me the chance to get inspired, to think outside the box and get access to great new international ad campaigns, I am reconciled with work and play.

While having a fantastic afternoon at a friends house in Germany, the kids were playing nicely together and with some coffee, prosecco and apple crumble on my side I briefly mentioned my blog and my friend's response was: 'Ahhhh, here is a campaign you have to see!' And yes - she was so right…

Is this a campaign for a brand new designer? Is this a spring shooting for some fashion magazine? Is this an ad campaign for a car? This ad campaign does not even look like a print ad, an editorial or a media campaign nor a product placement. What is it?

The fairly new Chief Marketing Officer at Opel, Tina Mueller did something unexpected, innovative and very creative to turn around the not so fresh image of this German car manufacture.

You need to know that a change of the Opel image into something cool and young would be comparable to something like... asking Jude Law out - not impossible but… 

Tina started her career at Henkel and was known as the 'shampoo princess'. She knows how to foam not so sexy every-day products in a glamours look and feel. But a car - this is a mens world!

Together with Kerstin Schneider, the ELLE fashion director, Tina kicked of a new area of car talk. They used matching color codes in a very smart and creative way to underline the range of the different new car finishes. Top model Katrin Thormann wore different looks and different designers like Rosie Assoulin, David Koma, Cedric Charlier or even Lavin. Every little detail played its roll to underline the idea of having a fashion shoot and let the little car be part of it in a very natural and sophisticated way. The campaign was also published in February in "Harper's Bazaar" and "InStyle". And here is the making-of-video…enjoy!

Not so sure if the newest approach is the right path (or autobahn) to take? Opel's lead agency Scholz & Friends even said it themselves: 'This is the biggest turnaround challenge in automotive in Europe.'

Btw Opel is owned by an American company - General Motors - which has a new CEO since January, 15th 2014...the first female CEO ever of a major global automaker: Mary T. Barra!

Maybe that will help…you rock girls!