Friday, December 6, 2013

Louis Vuitton - are image campaigns transferable to every medium or channel!?

Vouge Ad
I recently discovered this really gorgeous ad…"L'Invitation Au Voyage - Venice"
 - kind of old but still worth talking about…
I have to admit that I am a true lover of LV(MH)…but some image campaigns only work well if you are familiar with the whole story…showing a 'Dschunke' (out of proportion in comparison to the Canale Grande), as the icon of the print ad does not sell the the idea well to customers that have never seen the gorgeous movie with David Bowie.

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