First an for all, we are on the move - yes, again! Some friends already asked if it make sense to save our new address for the obligatory christmas card - yes, PLEASE !
Reason #2 for being out of touch is: thanks to very generous friends, we were able to survive once again the hassle of moving by staying in Paradise, Super Paradise! And as you can imagine, writing and focussing next to a pool and a cool rosé in hand is nearly impossible.
Last but not least…after a week in limbo we arrived at our 'final' destination and as you can imagine: so many things to do in so little time. Where we moved and what my family is up to...later in more detail when it's all done ;-)
Nevertheless, when somethings crosses my way that is worth blogging about…I have to!!!
I started this post next to this gorgeous designed pool with the Gotham magazine on my lap because I saw something that always mattered to me while actively working in the international marketing world for luxury brands - BRAND PERSONALITIES!
Advertise with the people behind the brand, who design and manufacture the product and then load the image you want to create up with emotions and stories behind the face…this is smart and priceless.
Restoration Hardware did this in a very smart and sophisticated way. They had Will Wick, a San Francisco based designer and art dealer, dad of four, sit down with his Aero Rivet Dining Table and Teardrop Glass Filament Chandelier for an ad.
His body language is so self-confident, that you first look into his hypnotizing eyes before realizing which product is actually advertised. It is not about the brand at first. He even leans towards you and not towards his design, so that you are drawn into the ad immediately. At that point I was already curious to find out more about Will and what the story is behind the cooperation between those two brands.
I always was a big admirer of all the Restoration Hardware products. A very good longtime friend of my husband introduced us to the brand when we visited him in his new apartment on the Upper West Side of Manhattan. At that time we still lived in Germany and it was impossible to have those furnitures shipped for a reasonable price. But once we moved back to New York, the first 'thing' (I am reluctant to call it a thing…), the first furniture we ordered was a beautiful couch from the Cambridge collection. I have to admit, that one of the pieces that made us feel homy immediately at our new place this time was this couch - we still love it.
Will usually spends his time outfitting other people's homes and businesses. But he also opened up a retail-oriented shop in San Francisco were he sells pieces and furnitures from around the world. Battersea is a place were you can find inspiration and everything from a cast-iron table to a African tribal hat. "I like to give antiques a more contemporary look". This statement from Will is for me the best proof why Restoration Hardware and Will Wick are a perfect fit.
Next up for Will is a furniture collection he has been working on for a while now. It is going to be one of a kind, bespoke and sexy pieces for his clients. "It is affordable so clubs can order say 12 of these sofas and not break the bank. It also safes them from buying vintage ones that fall apart." Smart man.
And now to make it even more personal…can you guess where we moved to?
